WELCOME TO WALL THEORY (PREVIOUSLY 2STOREE)
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1-866-666-0309
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hello@walltheory.com

Retailers.
It's time to step up your space.

Retail places we've rocked.


Whether it’s retail displays, signage, or a visual environment meant to draw attention, Wall Theory Surface Styles offers a wide range of on-the-shelf, ready to ship wall panels. If you don’t see something that you are looking for, we love creating custom products for our clients. We have a lot of experience working with small businesses to major brands and retailers on their wall treatment needs.

All of our wall treatments are incredibly lightweight and easy to install, saving you both time and money and all products are ASTM-E84 Class A rated. We offer trade and discount volume pricing and can customize our products to suit your look & budget. We pride ourselves on the customer service we extend to our clients.

We'd love to hear from you and any future projects.
Contact Us >

Why Retailers Love Us
  • Products are stocked & ready to ship
  • Experience working with major retailers
  • Extremely lightweight, durable and easy to install
  • Customizable products to suit your look & budget
  • Trade and discount volume pricing
  • North American products and labor


Your store and vision.
our passion.


The biggest thing that sets us apart from your typical wall surface retailer is we work with you 100% to ensure that the products you get are perfect for your needs.

If you want a unique colour, or texture for one of our products, we can work with you on manufacturing that. Even if you see something you like and we don't have it, we can create the perfect custom product for your space.




Here's a few spaces
we've rocked.


Pizza Pizza

Product Used: Classic Brick

Color Used: Pizza Oven (custom)

Locations: 30

Pizza Pizza was on the hunt for a rustic brick solution to their new stores. Their designers had come up with a concept to have an exposed brick style for the new restaurants look.

Once the designers got to see and feel our Classic Brick panel they instantly loved the product and wanted to use it in the new restaurants. Having a brick panel system that would work for them, we then went on to match the colour that they needed for the restaurant.


Learn More About Classic Brick >






Beyond Sushi

Product Used: DIY Reclaimed Wood

Color Used: GREY-ISH

Locations: 1

While Beyond Sushi was designing their restaurant, they were looking for a rustic yet modern vibe to the area. Using an off the shelf solution we provided them with DIY Wood Planks. The GREY-ISH boards were used to wrap around the front counter, usher stand, and an accent on the wall.


Learn More About DIY Reclaimed Wood >

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